SEO Services How Can Get From a Good SEO Company

There is a continuous rise in the number of people creating their own e-commerce sites or online businesses because they know there is good money from them. These also brought about new and a myriad of services that help these businesses achieve their goals. And one of these are firms offering various Seo Services. It is a fairly young industry and therefore most of these companies are under a decade old. But that does not mean they do not know what they are doing.

When your business is based on a website and relies heavily on the web to get your conversions or to get people to find you, definitely you need the help of search engine optimization or seo web design. Especially in the organic results where most of the really good traffic actually comes from. If you want to succeed in your own online business, you certainly want to rank at the top of these results.

But achieving it is not easy especially if you are in a highly competitive industry or what they often called a niche. You need all the help that you can get. If you know next to nothing about seo, you can educate yourself about it through free and paid means. But it is best that you leave the task of doing your website's seo to a good seo company who has the experience and the expertise to get the job done for you. You pay an extra for this but think of it as a great investment and from which you will be reaping equally great rewards for the years to come.

Here are a few of the seo services that you can expect to get from your seo firm.

Keyword Research

Keywords are the starting point with any search engine optimization. You need to know what keywords you should be targeting to help you get a high ranking in the organic search results. You need to know what keywords your potential customers will be searching for and definitely aim for those keywords. Your seo company do this seemingly tedious process for you and come up with the best keywords for your website or business. On this part, you may have to cooperate with them so they can have a better understanding of your business and from there work out the initial sets of keywords where they will be basing their research.

Link Building

If keywords are the ones that start your seo campaign, it is the link building that fuels your search engine optimization. Because the best way for your website to rank for a certain keyword to have a good link building strategy built for it. It is all about the anchor text that carries your keyword. It is all about linking to relevant websites. It is all about getting links from reputable sites and so on and so forth. Your Seo company should be able to provide you an effective link building campaign to give your site the boost it needs.

Social Media Marketing

The internet is all about connecting with other people and usually this is referred to as the social media. More and more seo firms today are offering social media in addition to their other usual seo services. Find an seo company that has a good grasp of Web 2.0 and the social media and has a track record of working within that sphere.


There are four ways to measure SEO effectiveness.

1. Indexation Metrics

Indexation is an important step to achieve presence in natural search results. If your site has been indexed, it would not rank in the search engines. More indexation on your site is not good because it will not rank when it has duplicate competitors, not knowing that you are just competing on your own site. This is concern is known as self-competition or split-link popularity.

Indexation Metrics will determine if all of your web pages have been correctly indentified by search engine. This is done by measuring your site's indexation through site queries in the major search engines. The queries will measure how many URL are indexed in search engines. After knowing the number of queries, compare it with the number of pages that should appear.

2. Backlinks Metrics

These backlink metrics would show how many external links that point your site. The more external links that are pointing to your site, greater chances that your site will rank on search engines. So it is much better to have many external links that are pointing to your site. Backlinks can be by a lot of ways, such as blog posting, article writing, and many more SEO strategies. You just have to place the URL of your site on each posting that you have.

3. Ranking Metrics

Rankings metrics will present where your site appears when your keywords or key phrases are searched. When you subscribe to Enquisite, it can track the page on which there are rankings when your keywords are searched.

4. Traffic and Revenue Metrics

You will be able to know what are the keywords used to find your site on search engine, the revenue generated per keyword, the percentage of visitor that availed your products, and many more.

All these metrics will help you determine if your SEO techniques are effective. However, these metrics does not show exact numbers or values that are said to be correct. These are offered in order for you to monitor your ranking status and to know the changes happening on your site while you are using your SEO techniques.